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Program of Action

 

 


 

2014 PROGRAM OF ACTION:

 

KEEP BUSINESS:

 

EDUCATION

-Host a Charlevoix First! customer service seminar

-Community Branding Program

-CVX First! Placemaking Study

-CVX Promise Program

 

HEALTH CARE AND HOUSING

-Promote CVX Hospital Corporate Wellness Programs

-Promote health focused events

-Promote area health care facilities

-CVX First! Placemaking Study

 

SHOP LOCAL

-Charlevoix First! Community Branding Program-continue 24 month rollout

-Constitute Retailer “Think Tank”

-Promote Chamber Checks to members

-Promote Business Expo

-Support CVX Certification Program

 

GROW/RETAIN:

 

EVENTS/RECREATION/CULTURE

-Promote CVX Circle of Arts Initiatives

-Collaborate on Major Winter Event

-Introduce Charlevoix First! “Boomerang” Marketing addition

-Explore Craft Brew/Wine/Music Event

-Continue with “major” Chamber community events and transition lesser events to sponsors

 

INFRASTRUCTURE/MANUFACTURING

-Promote Manufacturing “WINS” in Biz Blast

-Complete WIMAX Program Study

 

BUSINESS EDUCATION AND CUSTOMER SERVICE

-Develop Charlevoix First! Landing Web page

-Combine Chamber/DDA Web Pages for ease of search access

-Host a Charlevoix First! customer service seminar

-Host a Social Media training seminar

-Continue Annual Award for Quality Service

-Promote Charlevoix First! Success Stories-possible annual awards addition

 

RECRUIT NEW BUSINESS:

 

QUALITY OF LIFE

-Expand Charlevoix First! to external audiences

-Promote Charlevoix First! Boomerang Marketing to external audiences

-Support development of CVX Promise program

-Promote CPS and CVX Hospital as major area benefits

-Develop with DDA Charlevoix First! videos

-Charlevoix First! Placemaking Study

 

EDUCATION (skills) AND JOBS

-Support development of CVX Promise program

-Support CPS “Cradle to Career” Interpersonal learning center-including students and adult fall-aways

-Promote Charlevoix First! Boomerang Marketing to CPS students

-Charlevoix First! Placemaking Study

 

TECHNIQUES FOR RECRUITING BUSINESSES

-Expand Charlevoix First! to external audiences

-Promote Charlevoix First! Boomerang Marketing to external audiences

-Charlevoix First! Placemaking Study